Seven-time Super Bowl Champion Tom Brady is merging his health and nutrition company, TB12, and his apparel company, Brady, with training brand Nobull. And Nobull is based in the Southline building (aka the old Globe headquarters) on Morrissey Boulevard right here in the neighborhood – not to be confused with Seaport South…remember that?
As part of the deal, Brady will become the No. 2 shareholder in Nobull, behind BodyArmor founder Mike Repole, who bought the company last year.
Nobull was founded in 2015 by former Reebok executives Marcus Wilson and Michael Schaeffer. The Boston-based company employs about 100 people across the U.S., U.K., and China and sells its sneakers and apparel primarily online.
Brady told CNBC that his goal is to take Nobull, a $250 million brand, and turn it into a billion-dollar powerhouse.
Image via Nobull