With the recent “incidents with teens” at South Bay and Macy’s downtown, this could be a recipe for disaster.
See press release below:
Today, Macy’s announced the locations of four new small-format stores scheduled to open in fall 2023. These openings mark the first expansion of its small-format locations into the Northeast and Western regions of the United States, with openings in Boston, Las Vegas and San Diego. With small store opening momentum growing in the Midwest, the expansion also sees its third location in the region with the recent opening in Highland, Indiana. The eight previous locations continue to be known as Market by Macy’s, whereas the upcoming small-format stores will bear just the iconic Macy’s nameplate. Macy’s small format stores are designed to deliver a seamless experience with well-known market brands, Macy’s private brands, convenient services, local events and the latest trends, all within an easy-to-shop environment.
- Macy’s South Bay: Boston, Mass. – September 2023
Here’s the scoop on the small-format experience
Macy’s small-format stores offer an immersive shopping experience, providing both convenience and discovery within a 30,000 to 50,000 square feet box. Located in off-mall shopping centers, the stores offer a curated assortment of Macy’s distinctive fashion, on-trend beauty, luxury fragrances, and more. The stores also collaborate with local businesses to create pop-up shops and events that cater to customer preferences.
Shoppers can explore the “Trend Pavilion,” where a continuous flow of fashionable trends, must-haves, and new seasonal merchandise are offered to own your style. These stores provide a range of categories, including men’s, women’s, and kids’ fashion, beauty products, toys, luggage, giftable items, and more. Categories feature renowned brands like Polo Ralph Lauren, Levi’s, and Calvin Klein, as well as Macy’s private brands, such as INC, Bar III, And Now This, and the latest addition, On 34th.
Macy’s smaller stores feature elevated fitting rooms with larger spaces, lounge areas, full-length mirrors, and selfie moments, creating an inviting atmosphere. The rooms also offer “styling carts” that help customers explore the latest trends from head to toe and provide a seamless and personalized experience.
Customers can enjoy all the benefits of the full-line Macy’s stores, including the ‘At Your Service’ desk, which helps with bill payments, returns, exchanges, and more. They can also take advantage of ‘Buy Online Pickup In-store’ and curbside options for items available on Macys.com. Customers can continue to enroll, earn and redeem Star Rewards and they can also use their Macy’s credit card at all Macy’s locations.