Small spaces, big ideas. Experimental and experiential. The Current is home to an ever-evolving lineup of brands and businesses that spin the concept of a traditional storefront into something truly special. It’s instant gratification – discover something new, touch it and take it home with you – with an element of the unexpected. Designed as a miniature village to wander and explore, The Current is a new approach to pop-ups that’s redefining retail.
Season after season, The Current welcomes new brands to Boston and new discoveries to Seaport, and this season is no exception. It’s time to celebrate the latest pop-up lineup, featuring totally new finds and a few familiar faces. Shop them in Seaport January 2023 through April 17, 2023.
Here’s who’s popping up this season:
7Juice
7uice is a Boston-based brand created by Celtics player Jaylen Brown. 7uice features a variety of comfort wear including bucket hats, hoodies, tees, energy shorts, and will be releasing more collections. 7uice is a brand cultivated around positive energy. Your energy can never die, it can only be transferred. Your 7uice lasts forever.
Baked by Melissa
Baked by Melissa is the NYC-based dessert brand famous for its handcrafted bite-size cupcakes in a wide variety of ever-changing flavors. Visit their pop up at The Current in Seaport. Every bite-size treat is made by hand using only the most delicious ingredients like real Oreos, Hershey’s Fudge and Skippy peanut butter. Seasonal and holiday collections will be available, as well as nut-free, gluten free, and vegan options. With nationwide shipping and gift boxes for every occasion, the brand’s nostalgic treats are here to make life sweeter for all of life’s moments, one bite at a time.
Brave Daughters
Brave Daughters is home to bespoke fine jewelry collection and gifts from small brands in support of your everyday magic. They create Forever + Whenever Jewelry – sparkly and sustainable reminders of magical moments and cosmic connections all custom fit to your body and preferences.
Forever Jewelry is welded onto your body and is a claspless, painless and meaningful way to celebrate special occasions. Brave Daughters’ Whenever Jewelry features the same custom cut gemstones and locally sourced 14kt gold chains but with clasps for the commitment-phobe. Either choices are perfect ways to celebrate a milestone, achievement, bond, or just a long overdue day out with friends. Visit Brave Daughters at The Current to find the best jewelry piece for you.
Lifebloom
Lifebloom was created by husband-and-wife duo Eric and Megan after a weekend getaway in Vermont. Wishing to bring their favorite aspects of the outdoors home, they created candles that evoked memories of nature. All their home fragrance products are 100% natural and crafted by hand, including candles in concrete vessels, wax melts, Palo Santo incense and Palo Santo smudge bowls.
LexRx
LexRx is a Nurse Practitioner owned and operated injectables practice. The team of 20 practitioners have clinical training from some of the country’s best hospitals, and continue to invest in education and clinical skills to maintain an evidence-based approach to practice. LexRx is 100% founder-owned and operated, and has been cash-flow positive since the 2015 launch without outside investment or business loans. LexRx leads with education, and strives to elevate the client experience by providing a warm and welcoming environment with safe, consistent results. In addition to running LexRx, the founders and team of clinicians also train and certify clinicians from across the country in how to perform injectables treatments through their sister-venture, Inject With Lex.
Mure + Grand
Mure + Grand is a woman-owned accessories and apparel brand with a mission to spread love. With new, curated collections each season, plus exclusive, one-of-a-kind handmade items, Mure + Grand is a go-to destination for cool-meets-classic pieces, and a boutique shopping experience like no other. In addition, any third-party items are ordered in limited stock with female ownership and sustainability in mind, ultimately making every item a rare find.
Founded by Emily Guggino’s love of fashion and travel in 2015, Mure + Grand opened its door in the iconic Little Italy neighborhood in New York City and named itself after its cross streets Mulberry + Grand. The brand strives to help people express their individuality and make them feel confident in their uniqueness. Along with a passion for unique style, Mure + Grand strongly believes in and supports diversity and inclusivity in the stores, and company as a whole. Love makes the world go round, and Mure + Grand commits to spreading that message as much as possible.
ONE432
ONE432 is a revolutionary handmade streetwear brand that shares 50% of net profits with artisans and provides access to primary education for underprivileged children in Pakistan. All of the pieces are detailed with signature hand embroidery to support indigenous craft and made sustainably using upcycled materials from big-box factory waste. Customers can custom design one-of-a-kind colorways on in-store iPads and view digital renderings as well as customize the colors and fit of each piece without any upcharge.
ONE432’s mantra of ‘Craft – Cause – Community’ is based on the premise of a triple bottom line and is inspired by founder Ammar Belal’s personal commitment as an educator at The New School Parsons in New York City. The brand embodies an unprecedented standard of equality, transparency and responsibility within the fashion industry.
Project Paulie
Project Paulie was founded on the belief of feeding each other. At the start of the pandemic, Nicky Bandera, the founder, and many of her friends were out of work. Nicky started to bake lasanga for the people in her circle that needed a little boost. Over time, that circle grew, and over 2000 lasangas were sent to people in need. Nicky wanted to keep going, but realized that maybe baking thousands of lasagnas each morning was not sustainable. Tapping into her fashion design background, Nicky worked with local artists to create the Project Paulie Tomato, and featured it on a series of beanies. Today, Project Paulie works with 27 charitable organizations, the majority of which are based in Boston, and 20% of the proceeds of every colored hat or beanie sold is donated to an organization that betters the community.
The “Little Tomato” is a reminder of where Project Paulie started, symbolizing the tomato sauce Nicky made for all those lasagnas. When people ask “What’s the tomato all about?”, it’s an opportunity to talk about the organizations supported by the purchase of each hat. Discover their apparel at their pop up at The Current.
Salt Society
Launched in 2022, Salt Society was created by women, for women. Salt Society designs quality pieces that you can sweat, lounge, and meditate comfortably in.
Every piece is made to be worn on and off the yoga mat, for both exercising and going about your day to day. Their designs fit perfectly from studio to street. Salt Society wants to promote confidence while looking great for whatever motivates you.
The athleisure and activewear lines include pants and tops, rompers, shorts, and matching leggings and bra sets. All are designed with innovative fabric technology to enhance mobility – a breathable 4-way stretch that feels like a second skin. In addition to activewear, Salt Society carries a year-round swimwear line, entirely handmade in Brazil, which includes one-pieces and separates that you can mix and match.
Salt Society’s passion for movement goes far beyond quality fabrics and luxury athleisure and swimwear. Their mission is to build a community that encourages personal expansion, life embracement, and to support the next generation of women in each of their individual journeys.
Maureen Dahill is the editor of Caught in Southie and a lifelong resident of South Boston sometimes mistaken for a yuppie. Co-host of Caught Up, storyteller, lover of red wine and binge watching TV series. Mrs. Peter G. Follow her @MaureenCaught.
